I do design + creative direction for e-commerce.
I do creative consulting + strategy for start-ups.
I do illustrations for fun.
I am currently a Creative Director at Shopify.
campaign brand & creative direction for Shop's 2024 holiday shopping event to highlight personalized offers and top brand partnerships exclusively in app, resulting in $1.5m GMV a day; Fall-Winter 2024 // motion design: Erich Reimers / design: Max Kaplun & Sam Sonntag / content: Sarah Fischer //
brand & creative direction for Shop x Glossier activation of shoppable billboards in NYC, LA, and Chicago to promote Glossier's new brow product drop on Shop, Summer 2024 // design: Sam Sonntag / content: Matt Conaghan / motion design: Erich Reimers //
Brand identity & creative direction for Shopify’s product acceleration group, now Shopify Ventures; in collaboration with Red Antler, Summer 2023
Marketing UX strategy, brand & creative direction for Shopify x Sphere activationto highlight Shopify merchants’ global commerce impact & scale, resulting in 60+ million impressions; in collaboration with Sphere Entertainment Co., Black Friday 2023
motion design director: Mike Gaynor / motion designer: Jes Frigon / creative producer: Alexandra Middleton / production manager: Jason Buckland / video director: Brian Oh / editor: Andy Wood / social: Saad Khan
Brand direction & creative strategy for Shopify Milestones, an awards program that celebrates top-performing stores; in collaboration with Cristaux, Spring 2023
lead creative producer: Alexandra Middleton / production manager: Jason Buckland / motion designer: Jes Frigon / lead engineer: Sarah McNally / art director: Anthony Prestanizzi / content: Jermaine Daniel
Brand campaign & activation development, creative strategy & direction for Shopify Creator Mart to drive brand affinity, contextualize suite of creator-commerce products, and inspire next generation of entrepreneurs through an offline experience worth sharing onlineresulting in 21+ million impressions; in collaboration with VTProDesign, Spring 2023
Marketing UX strategy & creative direction for Shopify’s Black Friday Cyber Monday (BFCM) globe data visualization to highlight Shopify merchants’ global commerce impact & scale in real time, Fall 2021
Multidisciplinary marketing UX & creative craft leadership at Shopify, including brand foundations management, activation, & curation
Brand development & design for Barstool NFT, May 2021
Web & user flow design development for The Barstool Fund, December 2020
Brand development & user flow for Barstool Gold, January 2019
Creative direction for Walmart’s Holiday Shop-Along Spectacular,the first shoppable livestream on TikTok in the U.S.&Walmart’s Spring Shop-Along: Beauty Edition; in collaboration with RadicalMedia, December 2020 & March 2021
Creative direction, management, and design leadership at Walmart
Creative direction & development of content guide for Jet 2.0 (brand relaunch & repositioning), Fall 2018 // art director: Sophia Su / content: Chelsey Stiefel / producer: Chris Ritter / photographer: Shirley Yu //
Creative direction & design for Jet.com’s Back to School campaign to highlight fashion & school supply essentials online, including digital media marketing channels; in collaboration with Firstborn, photographers Sam Robinson and Antonio De Lucci, & Industria Studios and Jack Studios, Fall 2017
Design for Jet.com’s URLs of Summer campaign to engage users and build brand awareness & product discovery through a gamified experience; in collaboration with Joan agency, Sky Pie Productions, and Fast Ashleys Studios, Summer 2017
Creative direction & development of style guide for Fab, Spring 2014 // designers: Kathryn Clark, Sophia Su, Aggie Ng //
Creative direction & design for Fab to promote holiday sale campaign online, Holiday 2013
Design of printed catalogues for Fab to promote featured shops and highlight seasonally curated collections, Summer 2013 + Fall 2013
Design for Fab to promote curated shops online across web, app & email marketing
Brand identity & creative direction for We Are One, a concept skincare brand, Fall 2022
Design & illustrations for Masse, November 2018
Design of printed magazine for Austere x The Maidstone collaboration
